Large hotel chains often provide highly qualified services, but too
standardized. The enormous buildings of conventional hotels (including the
five-star hotel) offer elegant accommodations and manicured, but without a soul.
The rooms are designed in chain, and there is no stamp of character that
distinguishes a hotel of another. Before this monotonous picture, arises the
boutique hotel as one of the hottest trends in the atmosphere of hotels. The
slogan is simple: unique hotels such as a home, but with the luxurious services
of the best lodges.
The concept of boutique hotel arose in the 80s in
the United States, when Ian Schrager created the Morgans Hotel in New York. In
recent years have multiplied the copies around the world, and there is no
tourist destination that does not possess a hotel of this type. This is intimate
establishments, relaxed, decorated with sophistication and good taste to the
last detail, with casual environments to feel at home and generally without too
many rooms.
The exclusivity is the brand identity of the boutique
hotel: no hotel is equal to another, no room is equal to another. With highly
personalized services, the objective is that the visitor feels the only guest of
the hotel
The uniqueness of the boutique hotels have a wide variety of
styles: there are themed hotels (usually according to the place in which they
are found, from a beach bohemia until a cold mountain peak), avant-garde hotels
designed from scratch, and reconstructed historic hotels in old houses. It is
common to install this type of hotels in private houses, and be cared for by
their owners.
Also called design hotels, hotels and high-end
collection of hotels, the boutique accommodations often have with interesting
collections of works of art and craft, that in many cases can be purchased after
the stay (hence the designation of boutique ). The atmospherics are generally
responsible to innovative designers, printing, where an individual tone to each
one of the environments.
This exclusivity makes that, in their majority, the boutique hotels
are catalogd between four and five star hotel, offering refined restaurants with
cuisine from author and spas to all luxury with alternative treatments. However,
there are also hostels and inns of range more economic, which are adapted to the
taste of the boutique concept.
Although at present the large
franchises hotels have adapted many of their establishments to the boutique
concept, the decorations are still always the spirit of a house with a lot of
style. Whether inspired by the work of an artist, in the culture of a region in
a historical period or in a decorative style, the boutique hotels have their
distinction in the love put to every detail, from the soaps in the bathroom
until the design of their swimming pools.
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